How to Analyze QR Code Performance with CrabQR Analytics

1. Open Analytics Dashboard
2. View Overall Statistics
3. Explore Time Series Charts
4. Check Geographic Distribution
5. View Individual QR Analytics

---

Open Analytics Dashboard

In the CrabQR sidebar, click on Analytics from the main navigation menu. The analytics dashboard loads with comprehensive data about all your QR codes' performance. CrabQR automatically tracks every scan with detailed information including timestamp, location, device type, and more. You can access analytics anytime to monitor your QR codes' effectiveness and make data-driven decisions.

View Overall Statistics

At the top of the analytics dashboard, you'll see key summary metrics displayed in prominent cards: Total Scans (across all your QR codes), Active QR Codes (currently functioning codes), Growth Rate (percentage change compared to the previous 7-day period), and Average Scans per QR Code. These metrics give you an instant overview of your QR code program's performance. Watch the growth rate to see if your campaigns are gaining traction.

Explore Time Series Charts

Scroll down to see three time-based visualizations. The 30-Day Trend line chart shows daily scan volume over the past month, helping you identify patterns and peak days. The Hourly Heatmap displays which hours of the day (0-23) receive the most scans, revealing optimal times for QR code engagement. The Weekly Pattern bar chart shows scan distribution across days of the week (Monday through Sunday), helping you understand weekly usage patterns.

Check Geographic Distribution

The geographic section shows where your QR codes are being scanned. The Country Breakdown horizontal bar chart displays the top 10 countries with exact scan counts and percentages. Below that, the City Breakdown shows the top cities with progress bars indicating relative scan volume. This geographic data helps you understand your audience's location and can inform targeted marketing decisions or localization strategies.

View Individual QR Analytics

To see detailed analytics for a specific QR code, either click a bar in the Top Performers chart at the bottom of the dashboard, or go to the Management section and click the analytics icon on any QR code card. The individual analytics page shows the same chart types but filtered to just that one QR code. Additionally, you'll see a Recent Scans table with the last 20 scan events, including timestamp ("2 hours ago"), location (city, country), device type, IP address, and user agent. This granular data helps you understand exactly who is scanning your QR codes and when.

Tips and Best Practices

• Check analytics regularly (weekly or monthly) to identify trends and optimize your QR code strategy.
• Use the hourly heatmap to schedule social media posts or email campaigns during peak engagement hours.
• Compare geographic data with your target audience to see if your QR codes are reaching the right locations.
• Monitor device type distribution - if most scans are mobile, ensure your landing pages are mobile-optimized.
• Use individual QR analytics to identify your best-performing codes and replicate their success in future campaigns.

Common Pitfalls to Avoid

• Don't focus solely on total scans - also look at growth rate and per-code averages for better insights.
• Avoid making decisions based on very short time periods - look at trends over weeks or months.
• Remember that scan events are stored for 90 days (TTL) - export important data regularly if you need longer retention.
• Don't ignore low-performing QR codes - investigate whether they need better placement, updated content, or retirement.

Back to top